Academic Clickbait Works: Articles With ‘Phrasing Arousal’ Titles Receive Higher Altmetrics Scholarly Impact Scores

Following up on my previous posts on Using Altmetrics to Measure the Impact of Faculty Scholarship (more here): Gwilym Lockwood (Max Planck Institute for Psycholinguistics), Academic Clickbait: Articles With Positively-Framed Titles, Interesting Phrasing, and No Wordplay Get More Attention Online: This article is about whether the factors which drive online…


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